Creative Compass: Anita Ashiru and the Power of Set Design in Afrobeats

Few names in modern African music's visual language carry the same weight of intention and creativity as Anita Ashiru.  As a well-known creative director and production designer, she is quietly and confidently creating the backdrop for Nigeria's most memorable pop images. Her art goes beyond ornamentation, It is a world-building project.  Anita creates environments that reverberate far beyond the frame, from the sun-drenched scenes in Davido's videos to the gloomy, textured sets that have fueled Burna boy's ascension.  Every location she creates is a character in its own right, telling stories with light, architecture, and emotion. Her studio at AA Creatives is more than just a production facility; it's also a visual laboratory. Anita's touch combines heritage and innovation, frequently incorporating cultural iconography, earthy tones, and experimental materials to give each piece a tangible personality. Anita's growing acclaim, including the Future Awards A...